AP Updates
The Associated Press introduces new logo and look
The Associated Press will roll out a new visual identity system, including an updated logo, this year. The identity system is the first significant change in AP’s look in 30 years. The rebranding effort is timed to coincide with the development of new digital platforms and products and the roll out of news in HD, which began in November 2011 and will complete this summer in time for the London Olympics and the U.S. elections. All AP business units, products and services will be united for the first time under a single logo. The new look will be rolled out in stages throughout the next year, with first appearances in March on the first phase of a new AP.org website. Within 18 months, all AP division including Global Media Services and ENPS will be rebranded. Learn more about … [Read More...]
AP Lifestyles: March Coverage
AP Lifestyles delivers high-quality content on relevant topics that attract readers, sponsors and advertisers. Topics covered include food, family, fashion and travel, and AP Lifestyles offers 40 stories and 100 photos each week. In March and April, AP Lifestyles has features on a variety of subjects. These include a feature on Passover, as well as a recipe for a healthy Passover-friendly casserole, and an introduction to braising. There is also a piece on Easter, including a full dinner with sides and a dessert you can get the kids involved in. Looking ahead to April, AP Lifestyles has features on the start of spring, working the growing variety of unusual nuts and seeds into your diet, and planning celebrations for Mother’s Day and Cinco de Mayo. Please contact me for … [Read More...]
Special Edition: Spring Homes and Weddings
Special Editions are a grouping of stories and photos around a central theme. These features are perfect opportunities to plan stories around the coming of spring. The March Special Edition features stories about spring homes: stories on the season’s hot colors and patterns, de-cluttering projects, screen care, Pinterest and themed gardens. Looking ahead, the April Special Edition features stories about weddings: alternatives to bouquets, bridesmaids dresses as wedding dresses, renewing vows, ketubahs and other Jewish wedding traditions that have become popular among non-Jews, and unexpected gifts that grow on you. Here are the Special Editions we have planned for the first week of the following months: May: Outdoors June: Boomers July: Back to School August: Fall … [Read More...]
AP introduces new mobile app
We’ve just launched the new AP Mobile app, which offers substantially improved local opportunities for AP members. Our new “universal app” for iPhone, iPad and iPod Touch takes a new approach to the user experience with a stunning visual display of the news, from global to local. For the first time, as a local news participant, you’ll be able to manage what content appears within your own branded area, and curate the line-up of stories to reflect your editorial choices. And every one of your stories can be accompanied by a photo if available. We’ve also made it possible for you to sell local ads to appear with your content, as well as on the pages consumed in your local area. … [Read More...]
AP Exchange School of Search Training Session
AP Exchange is an online tool which provides you with access to the entire database of AP’s English language coverage. Locating relevant searches on AP Exchange will help you provide news that is most valuable to your audience, story or market. A training session on AP Exchange provides you with useful search tips and tricks, not only for AP Exchange but also outside search engines. The training will be held the 1st and 3rd Thursday of every month at 4:30 p.m. ET. The training may be accessed here. … [Read More...]
Member Innovation: The Evansville Courier & Press in Evansville, IN
Members continue to find ways to use content from AP to create new revenue streams. The Evansville Courier & Press in Evansville, IN is a prime example. The paper has created an elections section, using AP’s election package that enables readers to take a deep dive into the issues and data that matter most to them. They focused on in-depth reporting on local issues, as well as state government and politics. The section was so successful, that in the 2008 presidential primary, celebrants at candidate’s election-night gatherings in Indianapolis were projecting pages from courierpress.com onto display screens because the site had the most current and frequently updated results, which further built the paper’s brand. The paper produced a weekly agriculture section to feature … [Read More...]
AP Got the Story: Sarah Palin’s Alaska Emails
The Associated Press is committed to the people’s right to know around the world. AP has a long history of involvement in issues about freedom of information, free press and media access. Recently, this was exemplified with a story regarding access to Sarah Palin’s email while governor of Alaska. Previously, after a three-year effort, the AP and other news organizations obtained official emails from all but the final 10 months of Sarah Palin’s term as Alaska governor. However, Juneau correspondent Becky Bohrer and West Interactive Editor Dan Kempton worked to obtain the missing 10 months, and due to their effort, Bohrer was the first to obtain the DVD of more than 34,000 documents. After complaints from some national organizations that Alaska did not inform them of the release, … [Read More...]
AP StyleGuard: A new product from AP Stylebook
Since 1953, we've brought you AP Stylebook. Now, we offer you an easier way to stay in style automatically with our new product, AP StyleGuard, powered by Equiom Linguistic Labs. StyleGuard is a powerful yet easy solution that integrates with Microsoft Word and provides automatic checking of your documents for AP style. Using defined structure and rules similar to Word's spelling and grammar checking, AP StyleGuard helps ensure the consistency of your writing style. It saves the time of manually referring to the AP Stylebook and offers recommendations on items you might not have realized are covered by AP style. Learn more about StyleGuard by visiting the AP Stylebook website here. … [Read More...]
AP on Social Media